A Recognition of Professional Excellence in Marketing, Real Estate and Business Leadership
RAVS REALTORS Founder and Director, Ravindra Sri Panditharathne (Rav Sri), has officially been awarded the prestigious Certified Practising Marketer (CPM) designation by the Australian Marketing Institute (AMI).
The CPM designation is one of Australia’s highest professional marketing credentials and is awarded to experienced marketers who demonstrate advanced knowledge, professional competence, ethical standards, and a commitment to ongoing professional development.
This recognition further strengthens Rav Sri’s reputation as one of Australia’s leading multicultural marketing professionals and an innovative force within the real estate industry.
What is a Certified Practising Marketer (CPM)?
The Certified Practising Marketer (CPM) designation is awarded by the Australian Marketing Institute, Australia’s peak professional body for marketers.
The certification recognises professionals who have demonstrated:
- Significant marketing experience
- Proven professional achievements
- Commitment to ethical business practices
- Continuous professional development
- Strategic leadership capabilities
CPM status is recognised across Australia as a mark of marketing excellence and professional credibility.
For clients, partners, and businesses, it provides confidence that they are working with a professional who adheres to recognised industry standards and best practices.
A Journey Built on Entrepreneurship and Innovation
Rav Sri’s marketing journey began long before entering the Australian real estate industry.
After migrating to Australia in 2004, he combined his passion for business, technology, and marketing to establish several successful ventures, including:
- AdAgra Pro
- Sri Lanka Directory
- SriLankaDirectory.com
- Hamperor.com.au
- RAVS REALTORS
- The Sri Lanka Guide
- Various community and charitable initiatives
Over the years, he has helped hundreds of businesses, organisations, property owners, and investors improve their marketing outcomes through innovative strategies and practical solutions.
His ability to combine traditional relationship-building with modern digital marketing has become one of his key strengths.
National Recognition in Real Estate Marketing
The CPM designation adds to an already impressive list of industry achievements.
Real Estate Institute of Victoria (REIV)
🏆 Winner – REIV Marketer of the Year 2022
🏆 Winner – REIV Marketer of the Year 2025
Real Estate Institute of Australia (REIA)
🥈 Finalist – National Awards for Excellence (NAFE) Marketer of the Year 2023
🥈 Finalist – National Awards for Excellence (NAFE) Marketer of the Year 2026
These recognitions place Rav Sri among some of Australia’s most accomplished real estate marketing professionals.
Being recognised at both state and national levels demonstrates a consistent commitment to innovation, creativity, and results-driven marketing.
How This Benefits Clients
Marketing is one of the most important factors influencing the success of a property sale.
A well-marketed property can:
- Attract more qualified buyers
- Generate greater competition
- Increase enquiry levels
- Improve buyer engagement
- Achieve stronger sales outcomes
As a Certified Practising Marketer, Rav Sri brings a strategic marketing approach to every campaign.
Rather than relying solely on traditional methods, campaigns are designed to maximise exposure through a combination of:
- Digital marketing
- Social media advertising
- Database marketing
- Community engagement
- Professional branding
- Targeted buyer outreach
This approach helps properties stand out in an increasingly competitive marketplace.
Commitment to Continuous Learning
The marketing industry is constantly evolving.
Consumer behaviour changes.
Technology advances.
Buyer expectations shift.
The CPM designation reflects a commitment to staying informed, adapting to new trends, and continuously improving professional skills.
This ensures clients benefit from current marketing practices rather than outdated strategies.
A Message from Rav Sri
“Receiving the Certified Practising Marketer designation from the Australian Marketing Institute is both an honour and a responsibility.
I would like to thank my clients, colleagues, business partners, family members, and community supporters who have been part of this journey.
Marketing is not simply about promotion. It is about understanding people, creating meaningful connections, and delivering value.
Whether helping a family sell their home, assisting an investor build a portfolio, or supporting a business through effective marketing, my goal has always been to achieve the best possible outcome.
This recognition motivates me to continue learning, improving, and serving our community with professionalism and integrity.”
— Ravindra Sri Panditharathne CPM
Looking Forward
As Founder and Director of RAVS REALTORS, Rav Sri continues to focus on helping clients achieve their property and investment goals through innovative marketing, strategic advice, and exceptional service.
The Certified Practising Marketer designation represents another milestone in a career built on entrepreneurship, community engagement, and professional excellence.
With multiple state and national marketing awards already achieved, the journey continues with a commitment to delivering even greater value to clients across Melbourne, Australia, and beyond.
About Rav Sri
Ravindra Sri Panditharathne CPM
Founder & Director – RAVS REALTORS
Certified Practising Marketer (CPM)
Winner – REIV Marketer of the Year 2022 & 2025
Finalist – REIA National Awards for Excellence (NAFE) Marketer of the Year 2023 & 2026
Fellow of the Chartered Institute of Marketing (FCIM)
Entrepreneur | Real Estate Professional | Publisher | Community Leader
For property advice, investment opportunities, buyer advocacy, or real estate services, contact RAVS REALTORS today.
Your Success Is Our Priority.
